Illustration Palette is a creative studio born out of a passion for storytelling through design. Since 2020, the studio has evolved into a space where illustration, branding, and wedding design come together to create visuals that feel intentional, emotional, and timeless.
What sets Illustration Palette apart is not just the aesthetic but the depth behind every design. Each project is approached with a designer’s eye, an illustrator’s sensitivity, and a storyteller’s mindset. The goal has always been to create work that feels personal to the client while remaining visually refined and meaningful.
The Founder and Creative Head
Illustration Palette is founded and creatively led by Sneha, also known as Gracie Verma. She is an illustrator and designer with over 6 years of experience across wedding design, branding, fashion illustration, social media management and event-focused visuals.
With hands-on experience working with international clients and event planning teams, she brings a strong understanding of design aesthetics, cultural nuances, and client expectations. Her work is known for merging tradition with modern design language, resulting in visuals that feel both personal and refined.
As Founder and Creative Head, she personally oversees the creative direction of every project, ensuring consistency, quality, and emotional depth across all designs.
The Beginning and the Growth Since 2020
Illustration Palette began in 2020 as a focused illustration practice and gradually expanded into a multidisciplinary design studio. In the early days, the work revolved around custom illustrations and creative visuals. As projects grew more diverse, the studio naturally stepped into branding, wedding stationery, and event-focused design.
Over the years, Illustration Palette has worked on a wide range of projects, including wedding invitation suites, wardrobe planners, custom illustrations for couples, brand identities, social media design, editorial layouts, and event design assets. The studio has contributed to intimate weddings, large-scale multicultural celebrations, and destination weddings across India and international locations.
Working with clients from India, the United States, Canada, and the United Kingdom has fostered a deep understanding of cross-cultural aesthetics, traditions, and contemporary design sensibilities. Each project added a new layer of experience, strengthening the studio’s ability to design with sensitivity, clarity, and intention.
What We Specialize In
Illustration Palette specializes in custom illustration-driven design. This includes wedding stationery and paper goods, wardrobe planners, signage and layout design, brand identity design, fashion and editorial illustrations, and digital creatives.
Every design is created from scratch and tailored specifically to the client. There are no templates and no repeated styles. Each project reflects the story, culture, and personality of the people behind it.
Why Illustration Palette?
Illustration Palette is built for clients who value thoughtful design and storytelling. Every project is treated as a collaboration rather than a transaction. The focus is on creating visuals that hold meaning, reflect identity, and elevate experiences.
If you are looking for a design that feels intentional, personal, and deeply crafted, Illustration Palette is where your story finds its visual voice.
Our Design Philosophy
Design at Illustration Palette is detail-driven and story-led. We believe that every color choice, illustration stroke, and layout decision should have meaning. Our process begins with understanding the story, the people, and the purpose before translating it into visuals.
We value elegance over excess, clarity over clutter, and intention over trends. The focus is always on creating designs that feel timeless rather than momentary.
Multicultural and Global Design Experience
Illustration Palette has worked across weddings and celebrations shaped by diverse cultures, regions, and personal histories. Our design experience spans traditions rooted in South Asia, celebrations influenced by Western aesthetics, and weddings inspired by European and global design sensibilities.
Working with couples from different regions and cultural backgrounds has taught us how to design with sensitivity, balance, and intention. Each project is approached with respect for tradition while allowing space for modern expression and individuality. This global exposure enables us to create designs that feel culturally aware, visually cohesive, and deeply personal, no matter where the celebration takes place.